Content Marketing Specialist #4844

Company Overview

GovCIO is a team of transformers–people who are passionate about transforming government I.T. We believe in making a difference by developing digital strategies and delivering the technology-related innovation that improves governmental operations each day.

But we can’t do it alone. We welcome and nurture an inclusive and diversified work culture. Because different backgrounds, experiences, abilities, and perspectives make us better decision-makers, problem solvers, and creators. We’re changing the face of I.T. – from our diverse staff to the end-products we develop. And we’re excited to expand our team. Are you ready to be a transformer?

 

GovCIO Media & Research is seeking a Content Marketing Specialist to help improve the digital presence of, and brand awareness for, both GovCIO’s corporate and Media and Research segments within the Federal IT industry.  

 

Responsibilities

Reporting to the Sr Marketing Manager, in this role, you’ll work within a collaborative team to support content creation for paid and organic social media, search, and email campaigns; SEO strategy implementation and optimization; and additional content creation needs as requested. You’re best suited for this position if you have experience in digital marketing, working within a distributed team, have excellent communication and project management skills, are self-directed, have demonstrated experience improving KPIs.  

This is a fully remote position. 

 

• Paid and Organic Social, Email, and Search Campaigns  
• Perform keyword research, competitive analysis, and audience research to inform campaign strategy and targeting. 
• Craft and test compelling headlines, subject lines, intro copy, and CTAs for sponsored marketing campaigns. 
• Craft compelling copy/creative tags for search ads.  
• Support social strategy and content creation as requested. 
• Support content strategy as needed. 
• Edit and optimize content developed for newsletters, marketing emails, and other marketing campaign assets to drive more qualified traffic. 

• General Content Services 

• Write, edit, and optimize content for website, social channels, email newsletters, and other digital products for GovCIO corporate team and Media and Research team. 
• Manage SEO campaigns and content integration. 
• Regularly offer new and creative content ideas. 

• Website Support 

• Update and maintain website content, ensuring content is accurate, compelling, and current.  
• Support the development of landing pages for paid campaigns. 
• Ensure website SEO optimization to maximize page rank and presence of primary search engines. 

• Support other marketing initiatives as needed. 

 

Qualifications

 

• BA/BS in Marketing or a related field or equivalent working experience. 
• 3 – 5 years of marketing and content creation experience. 

 

Required Skills and Experience

 

• Strong copywriting and editing skills. 
• Ability to recommend, implement, and optimize content for marketing campaigns.  
• Understanding of website content strategies. 
• Experience using social media management platforms (Oktopost, Hoosuite, Sprout, etc.) 
• Positive attitude, collaborative spirit, and ability to work independently. 
• Excellent project management and organizational skills. 
• Strong attention to detail. 
• Proven ability to be a forward thinker and generate engaging ideas to support marketing efforts. 
• Proven ability to build and maintain team relationships in geographically dispersed locations. 
• Strong computer proficiency in a variety of applications including Microsoft Office. 
• Experience working with WordPress required.  
• Experience working with SEO tools such as Yoast SEO, Moz, and SEMrush.  
• Knowledge of creating and updating email campaigns and templates, creating segments and scheduling within email newsletter platform (Marketo). 

 

Preferred Skills and Qualifications 

 

• Experience working with Drupal. 
• Knowledge of Adobe Creative Suite.  
• Experience within the META Business Suite. 
• Experience using Oktopost social media platform or ZoomInfo. 
• Experience with Canva. 
• Working knowledge of: 

• B2G marketing  
• Lead generation and growth marketing tactics 
• Project management tools such as Monday and Trello 

• Experience with government consulting or contracting. 

Compensation Range (In compliance with Colorado's Equal Pay for Equal Work Act for remote or positions located in CO)

75,000

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